Promoting a Dog Training Business: 5 Easy Steps to Attract Clients and Make More MoneyWant to understand the best way to market a dog training company?
There are more and more people who desire to train dogs for a full time income today. Unfortunately many dog trainers are driven to train dogs on the side of a regular occupation, or struggle to get enough customers full time. The sad part is that this isn’t because the person does not understand how to train dogs, or help people. The reason is that they do not know how to effectively promote their company in a way that will reveal value and attract the type of clients they desire to work with. But do not worry! We are going to instruct you five steps you can take today that can fix that.
Step 1. Believe like a customer, not a dog trainer. You must lose all the ware dog training dog trainer jargon out of your site, conversations with customers, all advertising materials, and training programs. They ask if you’re able to teach their dog and would call you on the telephone. Or teach their dog to not run away.
You want prospective clients to identify as a regular individual who occurs to train dogs with you and can help repair their problems. They will not do that if you’re talking that they don’t BELIEVE in their own minds.
Measure 2. People are not spending their money on their dogs in regards to training, they’re spending money on themselves. That is accurate, but they may be really spending the money to remove dog behaviors that are making THEM miserable and probably to make THEIR lives more happy. So the lesson here, is if you are writing on your web site, or speaking to people, you need to focus on how their life would enhance with a dog that listens. Once it is possible to create in the person’s mind from working with you the benefits they’ll receive, they will be ready to sign up!
Measure 3. The purpose of your site is to get people to contact you. Your site SHOULDN’T be a library of resource information on dog training. Everything you write should be about the dog owner, how life will be after you conclude the struggles they’re having, and what they are going through now.
In addition you want a lead-capture box on all the pages of your site. This is also called an “opt-in” box. That is a box where they’re able to make their e-mail address. They will be more likely to leave their information if you offer then something free, like 5 tips on the best way to housebreak a dog. Or 5 common mistakes dog owners make. Don’t forget your location, phone number and e-mail address must be outstanding on all the pages of your site.
Measure 4. Focus on benefits, not only features. The options that come with your applications are things like the amount of commands, how many lessons, the length of stay for a board and train program. The advantages are things like, ‘your dog will walk next to you on a leash so you will not have your arm pulled and won’t be embarrassed in the area.’
The advantages are the positive changes the client will experience inside their life. Another example: The feature would be the off command, the advantage would be the owner would not need to worry about their dog jump and hurting someone. Write the benefits each alternative will supply to the owner, although so when you’re writing your applications, don’t only write a listing of features.
Measure 5. Pull your perfect customers. You might be surprised, but the individuals you desire to contact you aren’t only limited to individuals with cash and a dog. Folks need a specialist, not a generalist, and will pay more. Just what exactly are you particularly good at? Would you need a mechanic who did a little of everything if you had an engine problem in your automobile? Or someone who specialised on it and only worked on engines?
Think of what you do best and what type of person you enjoy to work with most and write a description of them. Think about the greatest customer you have ever had. Why did they come to you? What did they want? What were their problems? What results were they looking for? What was their character like? When all your contents are written by you, pretend you happen to be writing personally to them. For example, our ideal customer is a family or individual who’s teachable, friendly, has a dog with common behaviour issues, and has attempted other training before perhaps it hasn’t worked well enough for them. So we tend to pull that type of individual, when we write, we write to that individual.